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St. Petersburg Testing Index Page Classes

Beginner Testing Index Page Classes Enrolling In April

All of the technical, on-page SEO is taken care of by us at 97 Display. In addition to on-page signals, there are 7 other categories that weigh into local search rankings. These include link signals, behavioral signals, Google My Business signals, citation signals, personalization, review signals, and social signals.

Some other best practices that you can do to help promote these signals include:

  • Optimizing your Google My Business listing by filling out as many fields as you can and including photos and videos to enhance your listing
  • Consistently encouraging happy clientele, family, friends, etc. to leave 5-star reviews for you (especially on Google)
  • Responding to reviews (again, especially on Google)
  • Adding the new reviews you receive onto your website (at least once per quarter)
  • Adding images to blogs (which allows for more backend SEO via alt tags)
  • Keeping all social media integrated with your website
  • Building high-quality backlinks that point back to your website (see more on how to below)
  • Controlling the accuracy of your local business data across all listings on the web (any online reference to your business's name, address, phone number, and URL)
How to build high-quality backlinks:
  1. Find customer and partner links (local bloggers, businesses, etc)
  2. Publish a blog: a) Use visual assets such as images, diagrams, infographics, charts, etc. b) List posts
  3. Get involved in your local community & be newsworthy: a) Engage in sponsorships and scholarships b) Host or participate in community events, seminars, workshops, and organizations c) Donate to worthy local causes and join local business associations d) Post jobs and offer internships e) Promote loyalty programs f) Run a local competition g) Reach out to local newspapers or media outlets that do features
**You really only want to get links from relevant and authoritative (high DA) websites. If not, they won't have much of an impact. Here's a great article to reference: 

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